We believe there are amazing stories in your DNA.
We’re here to help you tell them in more innovative and interesting ways. So, what do we do?
How we do it
When we say content creators, that content is mostly video — narrative, commercials, event recaps, explainers and more. We also produce other visual media, like marketing communications, design and branding, photography and social media.
By thought partners, we mean we’re an extension of your team — brand-focused problem-solvers, not a by-the-hour vendor.
We make work that is:
Authentic, capturing your brand’s essential nature, in its own language and in ways that forge relevant audience connections.
Personal, creating experiences that people desire and respond to; seeking compelling human truths and universal emotions
Good, in a way that lifts people, elevates the conversation, celebrates what unites us and clears new pathways for advancing humanity
Respectful of your audiences and their intelligence, expertise and current level of understanding
Transformative, with the ability to change perceptions, reorient understanding, spark curiosity and inspire positive action
Who we Are
CEO | Creative Director
Dave grew up on the other edge of the country and worked his way through news journalism, tech sales and creative marketing before landing in Portland (aka, the place he was always meant to be). He started DNA to help show what talented people can do when they’re unconstrained by hierarchy and bureaucracy — and if it works the way it’s supposed to, his team will become a trusted strategic and creative extension of your team. Away from work, Dave craves new things and experiences, balanced nicely by the familiarity of his wife and dogs.
VP of Client Services | Creative Director
Molly was born on a rainy (surprise!) night in Portland and moves fluidly between her creative and client services roles. Her goal is to help create work that makes you proud — and to deliver an experience that makes you want to do it again. She brings serious communications, marketing and community relations skills to the table, including organizational experience with the Portland Trail Blazers and Oregon Sports Authority. On weekends and off-days, the family Jeep is often loaded with Molly, her husband, son and pup, motoring rapidly toward the mountains or coast. She also likes bees. A lot.
Alexandr is a first-generation American whose parents escaped tumultuous Czechoslovakia in 1969. Raised in San Jose, he’s pursued creative expression through myriad dance films, event videos with Pabst Blue Ribbon and other brands, and as a content contributor to film festivals across the Pacific Northwest. With DNA, he works to craft stories that show, rather than tell, and prefers to take aim more toward the heart than head. He loves to binge on YouTube films, and like many creatives, once recorded his own original music. But that’s another story for another day. Maybe.