All In
Project Details

Client | Nike

All In

Nike asked us to tell the story of what real employee engagement means at the company — but they didn’t want a rah-rah piece or lofty manifesto. Our concept frames the topic from the employees’ POV, putting the viewer in their shoes and acknowledging that it’s easy to get caught up in the daily grind. From there, we set about reminding employees why they came here in the first place: for their love of sport and potential of teamwork, eventually flipping perspective to reveal team members who’ve made the decision to be fully engaged.

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