We believe there are amazing stories in your DNA.

We’re here to help you tell them in more innovative and interesting ways. So, what do we do?

How we do it

When we say content creators, that content is mostly video — narrative, commercials, event recaps, explainers and more. We also produce other visual media, like marketing communications, design and branding, photography and social media.

By thought partners, we mean we’re an extension of your team — brand-focused problem-solvers, not a by-the-hour vendor.

We make work that is:

Authentic, capturing your brand’s essential nature, in its own language and in ways that forge relevant audience connections.

Personal, creating experiences that people desire and respond to; seeking compelling human truths and universal emotions

Good, in a way that lifts people, elevates the conversation, celebrates what unites us and clears new pathways for advancing humanity

Respectful of your audiences and their intelligence, expertise and current level of understanding

Transformative, with the ability to change perceptions, reorient understanding, spark curiosity and inspire positive action

Who we Are

David Norman
CEO | Creative Director

Dave grew up on the other edge of the country and worked his way through news journalism, tech sales and creative marketing before landing in Portland (aka, the place he was always meant to be). He started DNA to help show what talented people can do when they’re unconstrained by hierarchy and bureaucracy — and if it works the way it’s supposed to, his team will become a trusted strategic and creative extension of your team. Away from work, Dave craves new things and experiences, balanced nicely by the familiarity of his wife and dogs.

Molly Bailey
VP of Client Services | Creative Director

Molly was born on a rainy (surprise!) night in Portland and moves fluidly between her creative and client services roles. Her goal is to help create work that makes you proud — and to deliver an experience that makes you want to do it again. She brings serious communications, marketing and community relations skills to the table, including organizational experience with the Portland Trail Blazers and Oregon Sports Authority. On weekends and off-days, the family Jeep is often loaded with Molly, her husband, son and pup, motoring rapidly toward the mountains or coast. She also likes bees. A lot.

Sarah Perez
Creative Coordinator

Sarah is passionate about storytelling and bringing attention to underrepresented subjects. To her, it's like turning up the volume on a voice that needs to be heard. She devotes herself to expressive, empowering, and disruptive projects that create change. Sarah has pursued her passion through working on short documentaries, communications materials at the City of Gresham, and commercial work. She thrives working with like-minded creatives to execute beautiful visuals and stories and gets to do this in her work. At DNA, she wears different hats to help create and capture content, implement DNA’s marketing strategy, and participate in the creative process from pre to post-production.

Call us when you need more engagement. you want to teach. there's a story to tell.