We believe there are amazing stories in your DNA.

We’re here to help you tell them in more innovative and interesting ways. So, what do we do?

How we do it

When we say content creators, that content is mostly video — narrative, commercials, event recaps, explainers and more. We also produce other visual media, like marketing communications, design and branding, photography and social media.

By thought partners, we mean we’re an extension of your team — brand-focused problem-solvers, not a by-the-hour vendor.

We make work that is:

Authentic, capturing your brand’s essential nature, in its own language and in ways that forge relevant audience connections.

Personal, creating experiences that people desire and respond to; seeking compelling human truths and universal emotions

Good, in a way that lifts people, elevates the conversation, celebrates what unites us and clears new pathways for advancing humanity

Respectful of your audiences and their intelligence, expertise and current level of understanding

Transformative, with the ability to change perceptions, reorient understanding, spark curiosity and inspire positive action

Who we Are / David

David Norman
CEO | Creative Director

Dave grew up on the other edge of the country and worked his way through news journalism, tech sales and creative marketing before landing in Portland (aka, the place he was always meant to be). He started DNA to help show what talented people can do when they’re unconstrained by hierarchy and bureaucracy — and if it works the way it’s supposed to, his team will become a trusted strategic and creative extension of your team. Away from work, Dave craves new things and experiences, balanced nicely by the familiarity of his wife and dogs.

Molly Bailey
VP of Client Services | Creative Director

Molly was born on a rainy (surprise!) night in Portland and moves fluidly between her creative and client services roles. Her goal is to help create work that makes you proud — and to deliver an experience that makes you want to do it again. She brings serious communications, marketing and community relations skills to the table, including organizational experience with the Portland Trail Blazers and Oregon Sports Authority. On weekends and off-days, the family Jeep is often loaded with Molly, her husband, son and pup, motoring rapidly toward the mountains or coast. She also likes bees. A lot.

Rob Martinez
Editor | Director

For Rob, story, honesty and feeling are principal. Humble beginnings at a small agency startup required him to learn every aspect of filmmaking from start to finish. Being a one-man-band turned him into a multidisciplinary filmmaker — learning the language of each department — better equipping him to take the reins of larger projects with a full crew for clients such as Bertolli, Frito-Lay, and Toyota to name a few. Though well versed in colorful, high-key commercial work, he gravitates towards dark, moody tones in narrative with an emphasis on the surreal. Dark his style may be, his demeanor and attitude on set is the contrary. He possesses an effortless ability to keep all stages of production light-hearted and supportive — familial, yet professional. Maintaining respect and enrichment within crew and talent is crucial for creating honest expression through film.

Sean Paige
Social Media Coordinator | Drone Pilot

Sean is a Virginia native but is excited to have found his new home in Portland and with DNA. He brings to the team a unique background that includes six years of service with the U.S. Army, where he first became interested in drones and documentary storytelling. Despite the rigid structure of the military, Sean firmly believes if you’re not having fun, you’re doing it wrong. These days, he operates as a licensed drone pilot and oversees all things Social at DNA. Off the clock, Sean enjoys good eats and exploring the beautiful Pacific Northwest with his partner and dog.

Call us when you need more engagement. you want to teach. there's a story to tell.