Retail Employee Onboarding

It can be tough to step into retail job when the environment, expectations and opportunities are all new to you. Our goal was to give future employees a vivid look into the culture of Nike, Converse and Hurley by talking to employees about what to expect from day to day, what they value and where growth can happen. To create an authentic and varied visual experience, we shot in East Los Angeles, Boston and Huntington Beach retail locations — each distinctly different but all connected as Nike brands.

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