Win Now / Create the Future

Not every project comes with the budget or timeline to craft a story from scratch. When Nike was close to introducing its new global supply chain strategy, their team needed a video to generate awareness and anticipation. We framed this tight-turn assignment as a tale of old and new, repurposing old footage by projecting it onto a Nike product box and, for our new footage, featuring an actor with more than a passing resemblance to Bill Bowerman.

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