Client | The Standard
Family Care Benefit Overview
Many insurance products are boring. The Standard came to us with one that’s anything but — income protection for people who need time off to help care for a loved one during a serious or terminal illness. In our opinion, you can’t fully grasp this product without talking to people. And that’s what we did — presenting the compelling emotional and financial benefit of the coverage through real, relatable human stories, while reserving the brand name reveal for the end.