Oregon Wine Country

How do you promote a wine country experience in the middle of rainy season? Here in Oregon, a little dampness can’t squash our spirit — so we strapped our boots, zipped our jackets and embraced it. Shooting on a tight schedule in multiple locations across the Dundee-Newberg area, we captured the charms of Oregon Wine Country to create manifesto-style :30 and :15 spots for broadcast TV. Then we went indoors to build a rich microsite experience and print materials for Restaurant Month.

Key Responsibilities

Integrated Campaign
Concept Development
Video Production
Media Buying Strategy
Post Campaign Analysis

"DNA PDX has been a great partner for our Newberg and Dundee. Beyond producing great content, they worked with us to understand our challenges, and were flexible when we needed to make changes to our promotion.”
Carr B, Chehalem Valley Chamber of Commerce